Avelo was created by three colleagues, based in Groningen, who share a passion for business, research, and helping companies grow. Together, we bring experience from international market research, brand strategy, customer experience, sales, marketing, teaching, and coaching.
Our backgrounds are different, but our goal is the same: to help local companies better understand their customers, their people, and their opportunities. We believe that strong growth starts with clear insight and practical action.
At Avelo, we work closely with each client. We listen, ask the right questions, and share knowledge that people can use in their daily work. We believe that learning is a powerful way to create lasting growth. That is why we place a strong focus on training, workshops, and knowledge building. We help companies better understand their customers, their people, and their business, and turn that understanding into practical action.
Whether a company wants to strengthen its brand, improve experiences, build skills, or find new ways to grow, we provide training and support that fit its real needs. We are passionate, experienced, and committed to making business learning personal, practical, and valuable. You can learn more about each of us in our profiles on the front page.
We speak Dutch, English, German, Polish, and Spanish. Do not hesitate to reach out!
Gosia
With 15+ years of experience at global research companies including, Gosia turns consumer understanding into brand growth. With a Master’s degree in Psychology, she loves exploring what makes people tick and turning that understanding into smart business decisions. She specializes in brand strategy, segmentation and innovation research, while also teaching Marketing Management at Hanze and exploring how AI can make research better.
Karen
With roots in Groningen and an international outlook, Karen brings extensive experience in sales and account management. She holds a Master’s degree in International Business and combines her commercial experience with teaching at Hanze UAS, where she also conducts applied market research. As an experienced sales trainer, she helps organizations align customer needs with commercial goals to create mutual value.
Rafael
Rafael specializes in market research, helping organizations improve the experiences that matter most through large-scale international research programs. With a Master’s degree in Marketing, he combines professional research expertise with teaching and coaching future marketers.